Spotify
Spotify Fitness
Fitness on Spotify just got real.
The challenge
Spotify wanted fans to see the platform as an everyday fitness companion with the launch of the Spotify Fitness Hub, in partnership with Peloton.
The curly thinking
So we built a creator-led campaign around real routines, showing how Spotify Fitness could fit into everyday life across phone, laptop and TV.
What we made
To drive maximum impact, the work launched through a connected channel plan across Spotify’s social channels, creator feeds, BTS content, OLV and 40 OOH placements across the UK and Ireland. Each creator also shared their own vignette and personal fitness story, helping the message land more naturally within their communities.
The results
75M+estimated total campaign views
Measurable spike in active UK users
Strong positive sentiment for the Spotify x Peloton partnership
8 wkfrom brief to launch
The reaction
Maia
Love this!!!
passthemeerkat
👏🏾👏🏾
Yasmin
Omg all my faves! 💗
Imara
This was the move!