Spotify
The BRITs
Front row at the BRITs.
The challenge
Spotify wanted to be part of the biggest night in UK music without owning the stage.
The curly thinking
If you can’t own the stage, own the conversation around it. We put Spotify where the night was unfolding, getting closer to the artists, nominees and moments fans wanted more of.
What we made
Across two years, we created nominee storytelling and reactive red carpet content, capturing candid artist moments and turning them around for social while the conversation was happening.
The results
Trending posts featured on the official BRITs TikTok Hub