Netflix
Heartstopper Podcast
Giving fans the lore they love.
The challenge
Netflix wanted to bring Heartstopper fans closer to the cast.
The curly thinking
With a fandom already deeply connected to the storylines, the format should lean into what fans cared about most: character lore, cast friendships and the cast’s off-screen chemistry.
What we made
So we created a cast-led podcast hosted by Tia Kofi, giving fans a space to hear more from the people behind the characters they love. Built for emotionally invested fans and social clips, the podcast gave audiences more moments to watch, share and feel part of.
The results
27.7M+organic views, with 2.7M+ engagements
2Mviews on the podcast itself
7.7Mviews across 37 fan edits in a thriving fan community
The reaction
Fortuna Esposito
do we have a time? ik the date but it is in the morning?
🔪
Where can I watch the whole video??
Xoxoe77
i can't stop watching this 🥰 Them bickering about the time 😂💖
Holly 💗
Been loving the podcast episodes, can't wait for Monday 🥰✨