Netflix
Chicken Run 2
Making Chicken Run on social.
The challenge
Netflix wanted to turn the release of Chicken Run 2 into a fan-favourite social moment, giving audiences a reason to talk about the film before release day.
The curly thinking
Animated releases can easily blend into crowded feeds, so we needed something audiences would actively share rather than scroll past.
What we made
So we created a social-first spoof vox pop starring creator and self-proclaimed Tweedy doppelgänger, Maddy. Tapping into the film's eccentric humour, the sketch gave fans something delightfully unexpected to react to, share and talk about, transforming a title launch into entertainment, driving conversation and intent to watch on Netflix.
The results
20M+views from just two assets
Strong audience intent to watch in comments
Chicken Run 2 reached No.1 on Netflix
The reaction
Izzy
Netflix had the opportunity to do the funniest thing ever and they took it
hanrobinson24
Best ad I’ve ever watched 😂
TeakAsh
BRILLIANT marketing!👏👏
Louise
THIS IS HILARIOUS
TraceMacEccleson
Ok I’ll watch it then….
CharCheese
This is the sponsorship of the century
GAME&RODO
Now THIS is good publicity.
Issy 🤍
No joke I’m literally watching the dawn of the nugget rn😭
Wafflesandtea
This is the best thing I’ve ever seen