making the first wrapped film ever.

Spotify wanted to make the 10th year of Wrapped bigger and more shareable than ever before.

So we turned Wrapped data into a film audiences wanted to watch and share.

45M VIEWS

BEST PERFORMING @SPOTIFYUK POST OF ALL TIME

FIRST EVER WRAPPED FILM

45M VIEWS BEST PERFORMING @SPOTIFYUK POST OF ALL TIME FIRST EVER WRAPPED FILM

Hero film

SOCIAL CAMPAIGN.

YOUTUBE SERIES.

THE REACTION.

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